Real Estate

As a reporter for Dow Jones and The Wall Street Journal, I wrote about the housing and mortgage markets in the height of the 2007-2008 credit crisis. I come from a family of property owners and understand the intricacies of the market; I have the expertise to tell your story. I work with global real estate companies, individual agents and associated professionals, such as real estate attorneys, bookkeepers and CPAs, on their content. I can revamp your website, help you launch a newsletter, and write blogs, copy for brochures, property descriptions and client bios.


Spend with Purpose
Smart spending helped Keller Williams’ Maria Avellaneda hit $64.6 million in closed volume through June 2016.
OutFront magazine

Home-Mortgage Rates’ Next Stop: Below 5%
Fed’s buying plan helps the market; latest survey puts the average on 30-year loan at 5.10%.
The Wall Street Journal

Tell your story like a Fortune 500 Company
Keller Williams associate Julie Hopkins of Park City, Utah knows the power of a sound and consistent marketing plan, and it starts with writing your story.
OutFront magazine 

Apartment adventures
A dispatch on apartment living from freelance writer Deborah Lynn Blumberg.

How I got my apartment / Stacey Whitaker
A regular column on how New Yorkers found the apartment of their dreams.

Telling true tall tales at museum’s new home
New York’s Skyscraper Museum is one of the only museums in the world to focus specifically on architecture.
Downtown Express


These Keller Williams Agents Are Redefining the Future of Real Estate
The Brian Gubernick Team and Five Doors Network have one thing in common: their business has ballooned. 
Keller Williams

Price A Home To Sell
Agents must be part mathematician, psychologist and artist to price a home to sell.  
Keller Williams

Sourcing Sellers
Generating leads is your business’ bread and butter.
Keller Williams